An educational live at the crossroads of veterinary expertise and media influence
The concept
Veterinary experts live to advise pet owners on the right nutrition for their animals
A strategic partnership with Prisma Media generating 280K qualified impressions
Up to 1,300 simultaneous viewers and 25K+ likes — a record for the pet care sector
+14.6% direct revenue and +8.6% add-to-cart driven by the educational format
Strategy
A live centred on veterinary expertise, turning every nutrition tip into a natural conversion opportunity.
The presence of animal health professionals lends credibility to the message and builds viewer trust.
280K impressions generated through the Prisma Media network, massively expanding the audience beyond the Animalis site.
+4.5% traffic on Hill's product pages, proof of direct commercial interest generated by educational content.
The educational live allowed us to showcase Hill's full expertise in pet nutrition in an engaging and interactive format. The results exceeded our expectations: +14.6% revenue and record engagement proving that educational content is a powerful conversion driver.
Hill's Pet Nutrition
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