Blog
Stay up to date with Live & Video Commerce
Live Commerce 2026: The 5 Key Trends
Discover the 5 major trends shaping live commerce in 2026: AI, social commerce, micro-lives, post-live shoppable video, and next-generation KPIs.
Shoppable Video: The Complete Guide to Enriching Your Product Pages
Integrate shoppable video on your product pages. Formats, best practices and proven ROI.
How to Measure the ROI of Your Live Commerce Strategy in 2026
Complete guide to calculating Live Commerce ROI. Key metrics, multi-touch attribution and industry benchmarks.
Decathlon's Live Commerce Strategy - ECLS 2026 | Caast
Rémy Debrumetz, Digital Project Leader at Decathlon, will take the stage on February 12, 2026 in Paris at the E-Commerce Live Summit. On the agenda: live commerce strategy, Retail Media, and real-world insights.
Pierre Fabre x Caast Go!: Live Shopping in the Service of Dermo-Cosmetic Expertise
Discover how Pierre Fabre is revolutionizing the online customer experience with Caast Go!, combining pharmaceutical expertise and live shopping innovation to create a unique 360° ecosystem with its e-retailers.
Caast Flash: Live Shopping Reinvented
In a world where attention spans are measured in seconds and purchasing decisions happen in the blink of an eye, live commerce offers the ideal solution. Today, Caast is launching a new format. Shorter. More direct. More engaging. Caast Flash,
B2B Live Commerce: An Untapped Opportunity?
Live commerce has established itself as a key driver of e-commerce, particularly in B2C, where it allows brands to interact directly with consumers and drive sales in real time. But what about B2B? Live shopping may still be largely overlooked in professional sales — but that's starting to change.
FOMO: How to Use It Intelligently in Live Commerce
FOMO (Fear of Missing Out) is a powerful psychological lever that drives consumers to act quickly. In the context of live commerce, it can create a sense of urgency and exclusivity — boosting engagement and sales.
What Technologies Power Caast's Live Shopping?
Live Shopping has become an essential lever for brands looking to drive online sales and engage directly with their audience. Caast stands out with an innovative technological approach and seamless integration.
5 Content Ideas to Repurpose After Your Live Shopping
The spotlight has faded, the live shopping is over… but the story doesn't end there! Too many brands treat their live streams as one-off events. Yet that's like throwing a great party and forgetting to take any photos.
What Consumers Really Expect from Live Commerce
You're comfortably settled on your sofa, phone in hand, when a brand you love suddenly goes live — an expert presents their products, answers your questions in real time, and offers exclusive discounts. Tempting, right? That's exactly what's winning over millions of consumers worldwide. But beyond the hype, what do they really want from this new shopping experience?
Secrets of an Engaging Live Shopping: Techniques to Maximize Interaction
As e-commerce enters a new era, live shopping is emerging as an indispensable strategy for brands. The benefits are numerous: it energizes the customer experience, improves engagement, and boosts sales in real time. If you're still on the fence about adding this to your strategy, let us show you why now is the time to act.
Secrets of an Engaging Live Shopping: Techniques to Maximize Interaction
You're on your sofa, phone in hand, when a notification pops up: your favorite brand is live. You tap in, and suddenly you're in an interactive session where the host is speaking directly to you, showing products from every angle, answering your questions, and getting you to vote in a live poll. Before you know it, time has flown — and you already want to buy.
The Power of Storytelling in Live Shopping: How to Build an Emotional Connection with Your Audience
Live shopping is transforming the online customer experience. More than a simple product showcase, it's a privileged moment for building a genuine connection with your audience. By combining the power of live broadcasting with the art of storytelling, you turn a transaction into an immersive, engaging experience.
5 High-Tech Live Shopping Events Reinventing E-Commerce
Live shopping is no longer just a trend — it's a revolution. With interactive broadcasts and real-time demonstrations, this new way of shopping makes e-commerce more human, more engaging… and frankly, more fun!
Gamification in Live Shopping: A Trend That Captivates Buyers
Online shopping has evolved far beyond simple clicks and transactions. Today's consumers seek interactive, immersive, and entertaining experiences — and that's exactly what gamification brings to live shopping.
Creating a Live Shopping Calendar: Why and How
Live shopping has become a powerful lever for e-commerce, helping brands deepen audience engagement and drive real-time sales. But to maximise its effectiveness, you need a structured cal
Recap of Our Latest Live Shopping Event with Jules
At Caast, we love it when technical expertise meets genuine warmth. And our latest live shopping event with Jules was exactly that — a perfect blend of style, gift ideas, and real-time interaction, all in the spirit of Valentine's Day.
Live Shopping vs. Traditional E-Commerce: A Winning Duo for Your Brand
In a constantly evolving digital landscape, brands should no longer pit live shopping against traditional e-commerce — they should treat them as two complementary levers. Here's how these models can work together to optimize your commercial strategy.
The Role of Influencers in Live Shopping: Opportunities and Limits
Live shopping is a fast-growing trend that blends commerce with live broadcasting to deliver an immersive, interactive shopping experience. In this context, influencers play a crucial role as intermediaries between brands and consumers — bringing both significant opportunities and real limitations.
3 Tips to Succeed at Your First Live Shopping Event
Planning your first live shopping event and wondering how to maximize your chances of success? Here are 3 key tips to captivate your audience and drive real results.
Success Stories of Brands That Adopted Caast
Live shopping is no longer just a trend — it's a genuine revolution that combines interactivity, authenticity, and commercial performance. At Caast, we've supported many brands in building and executing their live shopping strategy, and those collaborations have given rise to some inspiring stories we're proud to share.
How to Engage Your Audience During a Live Shopping Event?
Live shopping — a true fusion of online retail and social media — has become a powerful tool for boosting sales while delivering an interactive experience. But running a successful live shopping event goes beyond just showcasing products.
Instagram or TikTok: Which is the Best Choice for Your Next Live Shopping?
With the rise of live shopping, choosing between Instagram and TikTok can make all the difference. Each platform offers unique tools and specific audiences — but which one best fits your goals and strategy?
5 Reasons Brands Are Adopting Live Shopping in 2025
In 2025, more brands than ever are jumping into live shopping. But why the buzz? Here are five reasons behind this unstoppable trend.
Orchestra & Caast: The Live Collab for Families in 2025
Discover how Orchestra, the iconic children's fashion and baby gear brand, is partnering with Caast to launch unique live shopping experiences starting January 2025 — with product demos, expert advice, and real parent testimonials.
A Week of Live for the LIVE WEEK!
Meet the brands driving Live Commerce in France during a full week of live sessions.
Why This Blog About Live Commerce?
Live commerce is above all a story of pioneers. This blog is largely dedicated to them — sharing their successes and what we've learned along the way.
User Generated Content: Community & Live Shopping
How to Create Compelling Content for Your Live Shopping Sessions
Why the Live Shopping Market Has Been Evolving Since 2020
Live Shopping is a sales engagement tool in [e-commerce](https://caast.tv/articles/comment-augmenter-les-ventes-en-ligne-sur-son-site-e-commerce) that merges the real-time shopping experience with the benefits of digital.
Top 5 Live Shopping Promotion Campaigns
[Promoting your Live Shopping](https://caast.tv/articles/comment-communiquer-et-promouvoir-votre-live-shopping) is something you can't afford to overlook if you want to ensure strong session performance — both in terms of guaranteed audience and competitive visibility.
E-Commerce Calendar 2024: Key Dates You Can't Miss
By planning your e-commerce calendar around the key dates of the year, you can maximize your sales and capitalize on the most important commercial moments — including your Live Shopping sessions.
Live Shopping Tips: How to Prepare for French Days
How to Boost Online Sales on Your E-Commerce Site
Analyzing the performance of an e-commerce site is crucial for any site owner looking to optimize their market presence. It means examining key indicators such as conversion rate, web traffic, and visitor behavior.
How to Anticipate Technical Issues During Your Live Shopping Events
Running a Live Shopping event can be complex, especially when it comes to managing the technical side. Drawing on experience from over 1,000 Live sessions, Caast shares its practical tips for anticipating and resolving potential technical problems.
Caast at Maddy Keynote 2024: An AI-Focused Edition
On March 28, the Palais Brongniart hosted the unmissable event of the French tech scene: Maddy Keynote 2024. This year, AI was at the heart of the debates and keynotes, with dedicated sessions and relevant discussions on the stakes and prospects of this technology.
Sephora's Groundbreaking Live Shopping with Lady Gaga for Haus Labs
Sephora, a pioneer in Beauty Live Shopping across Europe, joined forces with global superstar Lady Gaga to promote her cosmetics brand Haus Labs, hosted by renowned beauty influencer NikkieTutorials, in a must-see dual-location live shopping event.
Live Shopping in an Omnichannel Sales Strategy
Live Shopping is a live video solution (inspired by TV shopping channels) that supercharges e-commerce by offering interactive sessions where buyers can ask questions, interact with hosts, and add products to their carts in real time.
Live Shopping and E-Commerce Buzz That Caught Our Attention
Generating buzz around your live shopping and [e-commerce](https://caast.tv/articles/lessentiel-du-live-shopping) offer comes down to creating an immersive and [engaging](https://caast.tv/articles/augmenter-la-fidelisation-client-grace-au-live-shopping) experience for your audience.
Building a Dedicated Live Shopping Brand: How and Why
Live Shopping has emerged as a major [e-commerce](https://caast.tv/articles/lessentiel-du-live-shopping) trend since the exceptional circumstances of 2020. This innovative practice con
Top Live Shopping Examples in France to Inspire You in 2024
Discover the best live shopping events that made waves in France between October 2023 and February 2024, as spotted by Caast.
How to Create a Winning Intro for Your Live Shopping Sessions
Your intro sequence is one of the first impressions you make on shoppers during your Live Shopping sessions. It needs to be compelling, memorable, and a true reflection of your brand — without feeling forced or off-brand.
Live Shopping: The Role of Replay in Your E-Commerce Strategy
Live shopping combines e-commerce with live streaming, energizing online purchasing by allowing consumers to instantly add featured products to their cart. But the power of live shopping also lies in the replay.
How to Prepare Your Next Live Shopping Event
Live Shopping [humanises](https://caast.tv/articles/la-part-des-emotions-dans-le-succes-dun-live-shopping) the online shopping experience by enabling real-time interaction between brands and buyers.
How to Nail a Product Launch with Live Shopping
Live Shopping [humanises online sales](https://caast.tv/articles/la-part-des-emotions-dans-le-succes-dun-live-shopping) by combining direct selling, interactive marketing, and social media.
Caast at NRF Big Retail Show 2024: Innovative Startups and Test & Learn
At the heart of NRF Big Retail Show 2024 in New York, Caast.tv immersed itself in an ocean of innovations and trends redefining the future of retail and e-commerce. Among the many standout players, our team handpicked the most exciting startups.
NRF Big Retail Show 2024: Marketplace 2.0 and Customer Insights
Caast at NRF Big Retail Show 2024: First Day of Immersion
The National Retail Federation (NRF) is the professional organization for retailers in the United States. Since its founding in 1911, the NRF has brought together industry players and plays a key role in promoting innovation for retail and e-commerce.
New Feature for Live Shopping Integration
How do you integrate the Caast solution in multiple spots within the same e-commerce page? This new capability is now available on Caast, allowing you to use the solution across your entire e-commerce site.
The Essentials of Live Shopping: The 2024 E-Commerce Guide
Live shopping is revolutionizing the world of online commerce. Driven by digital trends, it improves the user experience on e-commerce sites, boosts sales, and increases customer loyalty.
Improving Your Live Shopping Performance with Post-Event Reviews
The post-event review (REX) is a concept that has gained prominence in business and industry. It is a systematic process of collecting and analyzing the experiences, successes, and failures of a project or initiative.
Improving Your Live Shopping Experience with Emotions
Immerse yourself in the fascinating world of live shopping — a platform that is revolutionizing online commerce. The future of e-commerce is here, and it's not just about convenience. It's about entertainment, interaction, and above all, emotion.
Boost Customer Loyalty With Live Shopping
Acquiring a new customer can cost up to five times more than retaining an existing one — customer loyalty isn't just a marketing strategy, it's an investment.
ROI: 3 Key Performance Indicators for Your Live Shopping Sessions
How do you know if your Live Shopping sessions are truly effective? What are the key performance indicators to track in order to evaluate impact and maximize sales results?
Maximize Online Sales with Real-Time Live Analytics
Live Shopping is an immersive, interactive online shopping experience that opens new doors for brands: every interaction, every comment, every mouse movement can reveal valuable insights about your customers' preferences, needs, and purchase intent.
How to Boost Engagement During a Live Shopping Session?
Running a Live Shopping session has several advantages. For consumers, it offers a more interactive shopping experience — seeing a product in action, asking questions live, and benefiting from exclusive promotions without leaving home.
Live Shopping: The Revolution Arriving in France
Since its emergence in China and the US, Live Shopping has established itself as a major e-commerce innovation. Watch the video to get all the answers.
Shoppable Shorts: Drive Sales with Video
The digital era has transformed the way we shop, with e-commerce becoming the new norm.
The Difference Between a TV Show and a Live Shopping
Actually, it's pretty simple — there isn't really one. Live Shopping IS a show. Here's why.
How to Encourage Viewers to Comment During Your Live Shopping Events
The biggest strength of #LiveShopping is its interactive dimension. But we're often asked: how do you actually get viewers to engage during a live session?
How Live Shopping Strengthens Customer Relationships
Live shopping lets customers discover products in real time and builds a sense of closeness between the brand and its community. Viewers ask questions directly during the live, interact with the brand — all within an immersive, high-quality experience.
How to Collaborate Effectively with a Content Creator
However, we're often asked:
How to Present Your Product During a Live
We saw in a previous video that having a host is the central element of your live. Whether they're solo in front of the camera or on set in duo mode (remember — the candid and the expert), their presence is decisive.
How to Communicate and Promote Your Live Shopping Event
How Shoppable Short Videos Are Transforming Retail
The *short* is an **ultra-brief, immersive portrait-format video** lasting up to 60 seconds.
The 4 Upcoming Live Commerce Trends for 2023
Live Shopping is a powerful commercial tool for e-commerce. Did you know that 65% of the top 50 French e-commerce players have already implemented a Live Commerce strategy? In this article, we share the 4 key evolutions of Live Shopping identified by our teams.
Video: How to PRESENT YOUR PRODUCT During a Live Shopping
Live shopping is a rapidly expanding trend that involves selling products in real time via an online platform. It allows viewers to discover products live and ask sellers questions on the spot.
Caast.TV Digitalizes Home Shopping on France Bleu Nord
E-Commerce Digital Marketing Trends Not to Miss in 2023
Digitalisation and shifting consumer behaviour: the e-commerce market could account for as much as 26.6% of global trade by 2025. In a hyper-connected world where consumers are ever more deman
Video: How to PRESENT YOUR PRODUCT During a Live Shopping (Part 1)
Presenting your product or service well is a real art. Script your Live Shopping: show the product in real-life situations, compare, touch, demonstrate, ZOOM IN! Make sure your viewer understands exactly what they're dealing with.
Video: How to Properly PREPARE Your LIVE SHOPPING Session
Live shopping is growing fast — which is exactly why knowing how to improve your lives so customers have a quality experience matters more than ever. In this video, Karine walks you through
What Is a Live Commerce / Live Shopping Solution?
How to Use Live Shopping as a Promotional Argument with Your Consumers
What Resources Do You Need to Launch a Live Shopping Solution
Caast's Turnkey Live Shopping Solution for Your Brand
Caast vs Bambuser: Live Shopping Platforms Explained
Caast and Bambuser share a similar technical approach, both offering dynamic integration via a JavaScript tag added to a page. However, one notable difference lies in the need to modify page structure for Bambuser's integration.
Which Industries Benefit from Live Commerce
Live Commerce is built on live video streaming. A tool that enables that streaming while interacting with your audience is therefore essential.
How to Offer a New Online Shopping Experience
The history of online shopping in France begins in the 1990s with the emergence of the Minitel. Driven by technological advances and the democratisation of computing, e-commerce
What Is Live Commerce? Live Sales vs Replay
> According to an Ipsos survey, 72% of consumers hesitate to buy a product without having tried it first.
Live Commerce: The Trade Marketing Revolution for Brands & Retailers
With 89% of consumers researching and comparing products before buying, standing out is more critical than ever. 'Retail entertainment' is the key — and live shopping is leading the charge.
Does Live Shopping Have a Future in France?
Given these impressive figures, it's clear that live shopping has enormous potential to revolutionize the e-commerce world. But while its future seems assured in Asia, what about its prospects in the West — and more specifically in France?
Interview: Better Consumption Through Live Shopping
Live Commerce in China, influencer communities, and how brands like Leroy Merlin and Cultura are already integrating Chinese-inspired selling techniques into their strategy.
Webinar: Everything You Need to Know About Live Commerce in 60 Minutes
- **What is Live Commerce (or Live Shopping)?** (2:57) Discover how Live Shopping — which combines live streaming and e-commerce — can enable richer interactions with your customers
Stay informed
Get our best articles, case studies and Live Commerce news delivered to your inbox every month.