Live Shopping Tips: How to Prepare for French Days

What Are French Days?

French Days are France's homegrown alternative to the American Black Friday. Launched in spring 2018 by six e-commerce pioneers, French Days return twice a year. The original founders of this sales event are Cdiscount, Boulanger, La Redoute, Darty, FNAC, Rue du Commerce, and Showroom Privé.

Running from April 30 to May 7, 2024, French Days feature attractive deals across participating retailers, under the tagline "Les French Days, les journées du pouvoir d'achat" (French Days, the purchasing power days). As with every edition, the six founding retailers invite any French retailer — online or physical — to join the movement. Each brand runs its own promotional activities independently, based on its own product range.

Preparing Your Live Shopping Ahead of French Days

Plan Your Live Shopping

To avoid last-minute stress or technical mishaps, plan your Live Shopping in advance: set your date and time, confirm filming requirements, and address any technical needs early.

Communication and promotion of your Live Shopping is another aspect you can't afford to overlook: give your existing customers and prospects a clear appointment to maximise your return on investment.

Use the buzz around French Days to stand out from the crowd and generate momentum.

Prepare Your Products

Whether these are newly launched products or items tied to your French Days theme, the last thing you want is to find yourself on camera and realise you need to go and fetch something from the stockroom. Prepare your products in advance: arrange them attractively, and make sure you know their features and how they work. If you can't answer a viewer's question on the spot, ask your moderator to respond directly in the chat.

Test Your Equipment

Testing your equipment before going live is essential to avoid technical issues during the broadcast. Check sound, lighting, camera, and microphone — every parameter needs to be validated.

Don't hesitate to run a full rehearsal in advance and again on the day itself, to detect and pre-empt any errors before you go live.

How to Deliver a Great Performance on the Day?

Build Suspense Around Your French Days Offer

Even if the French Days dates have been announced well in advance, build suspense around your specific offer and give your Live Shopping a sense of pacing and momentum.

Start slow, build the tension, then hit the climax of the live. Let the energy come back down by thanking your community and continuing the interactions.

Interact with Your Audience

During the live, engage with your audience. Respond to comments, ask viewers questions. If — and only if — you're naturally comfortable with humour, play the game and go for the joke.

The more you interact, the longer people will stay glued to their screens, and the more likely they'll be to want your products and services.

The Caast solution lets you run live polls directly with your customers.

Make the Most of French Days with Exclusive Perks

Offer exclusive benefits for French Days: discounts, freebies, and creative deals! This kind of playful moment is what builds lasting loyalty with your customers.