New Feature for Live Shopping Integration

How do you integrate the Caast solution in multiple spots within the same e-commerce page? This new capability is now available on Caast, allowing you to use the solution anywhere across your e-commerce site. We sat down with Romain (Lead Developer) to learn more about this advancement for Caast and our clients:

Hey Romain, can you tell us more about this new feature?

Romain:

Since day one, Caast has been committed to making deployment of its Live Shopping services as frictionless as possible for our partners' teams. That's why Caast only requires a single script installation to function — all display configuration and placement happens inside our admin interface, eliminating the need to involve your technical teams.

However, we were previously limited to a single widget integration per page. From now on, it's possible to integrate as many placements as needed on a given page.

Featuring an upcoming live at the top of the page, a set of short-form videos mid-page, custom visuals, and a list of past live replays at the bottom — all on the same page — is now entirely possible.

Caast can integrate across all your pages, in any spots you choose, exactly the way you want it — and always through settings in our admin interface alone, without taking up any of your internal team's time.

Multi-integration on a Boulanger product page

What impact has this update had on Caast?

Romain:

Increasing the number of display placements will help improve performance across all of our clients' content. We've long believed that content feeds content. A user who discovers a short video highlighting the best moments from the last live is far more likely to tune in to the next one.

Multiplying relevant content placements across our clients' pages increases visibility and creates more opportunities to capture user attention — while also encouraging loyalty.

How is this managed from the admin interface?

Romain:

Our desire to expand display possibilities led us to rethink how we configured content in our admin interface. With this update, we've consolidated those configurations into a single, streamlined interface that simplifies overall management. You'll now have more options at your fingertips — while benefiting from greater clarity when it comes to understanding and customizing your displays.

Multiple displays deployed on the Carrefour page

When will this new feature be available to Caast clients?

Romain:

It's already live! We've successfully tested it with our clients, and we're thrilled to announce that everyone can start using it right now.

Thanks Romain for your time!