Orchestra & Caast: The Live Collab for Families in 2025

2025 is kicking off at full speed at Caast! After more than 1,500 live commerce events with brands like Decathlon, Leclerc, and Petit Bateau, we're thrilled to announce our brand-new partnership with… Orchestra.

Why is this such exciting news?

Orchestra brings 30 years of expertise in making parents' lives easier — children's fashion, baby gear, great deals, and practical advice. Caast is the live commerce solution that makes e-commerce more human and more interactive. Putting these two worlds together is a bit like mixing your favorite playlist with the most welcoming family party of the year!

How live shopping works

So, what does this look like in practice? Starting January 10, 2025, Orchestra will offer live commerce sessions co-hosted with Caast on its website and social channels. You'll be able to tune in live from home, at a time that works for you (or catch the replay — because with kids, anything can happen, anytime).

1. Expert Lives

Childcare and children's fashion professionals will share their knowledge, answer your questions in real time, and give you all the advice you need to dress and care for your little ones.

2. Product Discovery Lives

New arrivals, bestsellers, seasonal picks — Orchestra will reveal live the products that make parents' hearts race, with demonstrations and close-ups on the details that really matter (durability, comfort, practicality…).

3. Parent Lives

Because no one understands a parent quite like another parent, we'll also feature real families sharing their experiences. They'll talk about the products, their challenges (we've all been there!), and especially the little tips that can make a real difference day to day.

A first appointment you can't miss

Friday, January 10, 2025 — it's the big launch! And needless to say, we can't wait to welcome you for this very first live, which should include a few fun surprises:

• A fashion show featuring Orchestra's new collection,
• Special offers to kit out your kids,
• Advice for tackling winter (and its endless stream of colds — let's be honest),
• And most importantly, live moments of connection!

In short, if you're looking for a friendly space where you can ask questions, find great deals, and chat with other parents — mark the date now.

Why we're so excited at Caast

At Caast, live commerce is what we live and breathe.

Since 2020, we've been working to make online shopping more human, more fun, and more connected to real life — through video and live interactivity.

• Human: you're no longer just "buying a product online" — you're talking to someone, discovering advice and experiences from people who've been in the same situation.

• Fun: it's a lot more engaging than a static product page, isn't it?

• Relevant to your needs: we can show you how a stroller folds in real time, how a baby carrier fits, answer your questions about sizing… It's hands-on, it's real!

With Orchestra, we're teaming up with a historic player in childcare and children's fashion. Together, we want to offer much more than a standard live shopping session: a genuine space for connection and community where everyone can find the information or inspiration they need.

The people behind the project

This collaboration is also the result of a great human chemistry. On the Orchestra side, Nicolas Martinez (Global Chief Retail & Marketing Officer) and the entire Orchestra team (Lucas Nicolas, Clément Beaudier, Keltoum Benferhat, Elodie Marechal, Dimitri Fiacre, Manon Fournil Moussé, Sophie Le Saux, Leïla Soulé…) are deeply invested in ensuring every live brings genuine added value to viewers.

And at Caast, the whole team (Alex, Gautier, Nathalie, Thomas, Hélène, Benjamin, Anthony, Romain, Antoine...) is working hard to bring all of our expertise to bear and make this adventure as seamless as possible — and above all, to deliver a memorable experience.

"We were looking for a partner who could support us across the entire live shopping value chain. Caast delivered with a tailor-made solution that truly resonates with the parent community."

— Nicolas Martinez, Global Chief Retail Officer & Global Chief Marketing Officer at Orchestra

See you on January 10, 2025!

So, are you ready to discover a new way to shop for childcare and children's fashion?

Save the date: January 10, 2025. We hope to see you live — with your questions, your smiles, and your good vibes.

In the meantime, stay connected on our channels and Orchestra's: we'll be sharing more details about the event, the guests, the special offers… and maybe a few behind-the-scenes sneak peeks to keep you excited!

See you live very soon!