By planning your e-commerce calendar around the key dates of the year, you can maximize sales and strategically time your Live Shopping sessions to coincide with peak demand.
With 2024 well underway, Caast provides a reminder of the most important dates of the year — and how to make the most of them.
Key Dates in the 2024 E-Commerce Calendar
2024 is a particularly event-rich year for e-commerce. Whether you're an established online retailer or just getting started, planning your calendar around these dates can make all the difference to your commercial success. Here's an overview of the key upcoming moments:
French Days Spring (April 30 – May 7) : The French Days, France's answer to Black Friday, are the perfect opportunity to offer special deals and drive sales.
Paris International Fair (May 1) : Leverage this major event to showcase your products to a large audience.
La Retail Tech in Lille (May 16) : Head to EuraTechnologies for a special edition of La Retail Tech's Thursday series — featuring inspiring talks and real-world case studies of successful collaborations between major retailers and tech startups.
Viva Technology (May 22–25) : This leading tech innovation show is a great opportunity to discover the latest trends and technologies in online retail.
Les BigBoss Summer Edition (June 7–9) : Network with e-commerce decision-makers at this exclusive event.
Summer Sales (June 26 – July 16) : The summer sales period is a critical moment for clearing stock and attracting new customers with compelling promotions.
Amazon Prime Day (July 11–12) : Capitalize on the buzz generated by this event to boost your sales on the Amazon platform.
Paris 2024 Olympic Games (July 26 – August 11) : The Paris Olympics offer a unique opportunity to tap into the excitement surrounding this global event.
Back-to-School (September 2) : Adapt your offering to meet the needs of parents and students during this busy period.
Paris Retail Week (September 17–19) : A must-attend event to meet key players in online retail and discover the latest innovations in the sector.
French Days Autumn (September 27–30) : A second opportunity during the year to offer your customers special deals.
One to One Biarritz (October 3–5) : Connect with e-commerce professionals at this exclusive gathering.
October Amazon Prime Day: A second chance to grow your sales on Amazon.
Halloween (October 31) : Create promotions and themed offers to attract customers looking for seasonal products.
Tech for Retail (November 26–27) : Discover the latest technologies designed for the retail sector.
Black Friday (November 29) : One of the most important days of the year for online retail — consumers are actively hunting for deals.
Cyber Monday (December 2) : Extend the Black Friday momentum and keep boosting your online sales.
Green Monday (December 9) : Another chance to offer special deals ahead of the holiday season.
The Holiday Season: Close out the year strong with gift ideas and festive promotions.
How to Adapt Your E-Commerce Strategy to 2024's Key Moments
Plan Your 2024 Promotions in Line with Your Strategy
Make the most of sale periods like French Days and the summer sales to offer attractive discounts on a curated product selection — and to run Live Shopping sessions built around those themes. These special offers can attract new customers and retain existing ones, while helping you move inventory.
Highlight Relevant Products Based on Each Date
Norauto bet on vans and car camping solutions in June 2023. Adapt your product mix to match upcoming events. For example, during back-to-school season, feature items like school supplies, backpacks, and tech gadgets in your Lives. Likewise, during Black Friday and Cyber Monday, offer discounts on the most in-demand tech products — or use it as an opportunity to launch new products and show your innovation edge.
Adopt Targeted Communication and Multichannel Marketing Throughout the Year
Integrate Live Shopping into a multichannel sales strategy to promote your special offers before and during key events — both online and in-store. Send promotional emails, use social media to build buzz, and run targeted online ads to reach the widest possible audience.
Optimize the Customer Experience with Live Shopping
To ensure a dynamic, positive customer experience, make sure your website is ready to handle increased traffic during peak activity periods.
Before your Live Shopping session, optimize page load speed, ensure smooth navigation, and confirm that the checkout process is simple and secure. Also avoid technical issues by testing your equipment and filming location in advance. Provide responsive customer support to answer questions and resolve issues quickly.
A Pierre Fabre Live Shopping studio set up for the Christmas period
Analyze Your Performance and Adjust Your Strategy
Track the performance of your Live Shopping sessions and all marketing campaigns closely during key events. Analyze the data to identify what's working and what can be improved, adjust your strategy accordingly — and use what you learn to prepare for the following year.
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