From January 14 to 16, Caast.tv is at NRF Big Retail Show 2024 in New York — the must-attend event for retail and e-commerce innovation and trends. Join our team at the heart of this event where the future of retail takes shape: welcome to NRF Big Retail Show 2024 with Caast!
What Is the NRF Big Retail Show?
The National Retail Federation (NRF) is the professional organization for retailers in the United States. Since its founding in 1911, the NRF has brought together industry players and plays an important role in promoting innovation for retail and e-commerce.
The Big Retail Show: Total Immersion in Global Retail
After speaking at a conference in 2012, former U.S. President Bill Clinton remarked: "I don't think I've spoken to this many people since I left the presidency — and even then, I don't think I spoke to this many people."
Spanning over 28,000 m², with more than 1,000 exhibitors, the NRF Big Retail Show covers a wide range of retail topics — from technology and logistics to customer experience. With pavilions from leading and innovative exhibitors, exclusive keynotes from retail leaders, and live demos, the NRF Big Retail Show is the unmissable event that the Caast team chose to showcase its solution and latest innovations.
January 14 opened with a keynote from John Furner, President and CEO of Walmart U.S. — the number one retailer in the United States and President of the NRF. Kicking off the event, he highlighted the key themes of NRF 2024 and took stock of the current retail landscape.
NRF 2024: Caast Showcases Its Latest Innovations in the Business France Delegation
Caast is among roughly forty standout companies selected by Business France to present their solutions at NRF 2024.
Being part of the Business France delegation gives Caast.tv the opportunity to forge key connections and explore partnership opportunities. These synergies with other innovative companies create an ecosystem conducive to the exchange of ideas shaping the future of retail.
The French Business France delegation at NRF 2024. As a leading live shopping player in France, Caast.tv unveiled its latest multitarget features at NRF Big Retail Show 2024. Live demonstrations put the Caast solution's tools front and center. The opportunity for Caast's experts to reinforce the key benefits of the solution: creating human, interactive, and engaging shopping experiences that elevate the customer experience.
The Caast team at the Big Retail Show. Exclusive conversations with industry leaders allowed Caast.tv to explore strategic partnerships. These meetings offered a valuable preview of emerging trends in retail and collaboration opportunities that can enrich the customer experience on e-commerce sites.
E-Commerce Trends Spotted by Caast at NRF 2024 on Day One
AI front and center! The first trends detected by Caast's teams at NRF are heavily rooted in Artificial Intelligence — which, combined with Live Shopping, becomes a powerful asset for energizing your sales strategy and building customer loyalty.
AI featured in at least two of the four major trends identified by GiveX at NRF for boosting customer engagement:
- AI for predicting customer engagement
- Hyper-personalization (enabled by AI)
- Digital wallets and mobile payments
- Personalized video engagement, User Generated Content, and online communities
YESPLZ, AI for the customer experience. YesPLZ offers a design-based filtering solution — the "Mannequin Filter" — to help shoppers find the right clothing on e-commerce sites. Buyers can customize their search based on garment characteristics (length of specific sections, design, etc.). Results update in real time, making it easier for customers to find what they're looking for.
Stay connected for daily updates throughout NRF, with exclusive interviews and an in-depth exploration of the highlights from this exceptional event.
Ready to launch your Live Commerce strategy?
Discover how Caast can help you with a personalized demo.
Book a free demo