How to Use Live Shopping as a Promotional Argument with Your Consumers

With 36% of French consumers shopping online every week — up from 28% before the pandemic — standing out has never been more important. Live Shopping could be the differentiating factor your brand needs to attract and retain customers.

Live Commerce: A Powerful Tool for Your Brand and Your Customers

Many brands are turning to Live Commerce for its wide range of benefits: promoting products to a large audience at a lower cost, acquiring new customers, strengthening brand image, increasing conversion rates and site traffic, and growing both online and in-store sales.

For consumers, Live Shopping delivers an experience that is both entertaining and informative — it builds trust in the brand and its products, and simplifies the purchasing process.

How to Promote Live Commerce to Your Consumers

To encourage your customers to try Live Shopping, highlight the opportunity to enjoy an in-store shopping experience from the comfort of their own home. By inviting customers to join a Live Shopping session through an email campaign or on social media — and offering promo codes valid only during the live — you create a powerful sense of exclusivity.

By inviting your customers to join a Live Shopping session through an email campaign or on social media — and offering, for example, promo codes valid only during the live — you create a genuine sense of exclusivity.

The Crucial Role of the Host

The choice of host is decisive. Selecting an influencer gives you access to their community, which can significantly expand your audience and boost engagement. The host's expertise in their domain and their knowledge of the product are critical factors in influencing customers' purchase decisions.

How Live Commerce Can Set You Apart

Unlike in France — where customers are often redirected to external sites to complete a purchase — in China, Live Commerce integrates payment options directly within the app, allowing purchases to happen without interrupting the live stream. By using a Live Commerce solution that embeds purchase options directly into the video broadcast, you simplify the buying journey while building customer confidence.

In summary, Live Shopping — with its emphasis on authenticity and simplicity — reassures consumers. An immersive and entertaining experience, combined with confidence in product quality, leads to a significant increase in conversion rates — reaching between 15% and 35%, compared to 1% to 1.5% on a traditional e-commerce site. Discover now how Live Shopping can power up your business.