Top Live Shopping Examples in France to Inspire You in 2024

Discover the best live shopping events that made waves in France between October 2023 and February 2024, as spotted by Caast.

Live commerce humanizes e-commerce, but it requires dedicated thinking and preparation to deliver real performance.

What Makes a Live Truly High-Performing?

A high-performing live shopping event goes beyond a simple product showcase — it captivates its audience with an original, engaging concept.

This approach incorporates interactive elements to drive viewer engagement while maintaining the right balance between entertainment and information.

Effective communication before, during, and after the event — as well as proactive management of audience interactions — all contribute to creating an immersive and memorable experience for every participant.

Here's our selection of the best live shopping events that meet these high standards.

Our Top Picks: Original and High-Performing Live Shopping Events

Boulanger Presents the GoPro Hero 12

Paul, Boulanger's star live shopping host, puts the GoPro Hero 12 through its paces in real-world conditions, delivering an authentic, hands-on demonstration. Giveaways add a playful touch to this captivating broadcast.

Orange: Samsung Galaxy S24 Series

Orange hosted an in-store session at its Paris Ternes location, featuring recurring live host Seb Erson alongside a store advisor and a product expert.

The event was a chance to discover the AI-powered features of the Samsung Galaxy S24 Series, along with exclusive offers. Each presenter shared their favorite AI feature for a rich, interactive experience. This live shopping event used the Caast Boost solution to broadcast across 7 media channels, including Orange's TV platform.

Carrefour: Black Friday Special

Carrefour delivered a Black Friday live commerce event featuring exclusive deals and significant loyalty discounts. Games helped spotlight featured products, while an interactive intro sequence added a dynamic dimension to the broadcast.

Journal du Geek vs Presse Citron: Galaxy Unpacked

Presse-citron and Journal du Geek went head-to-head live to break down Samsung's Galaxy Unpacked announcements, focusing primarily on the Z Flip 5 and Z Fold 5. An interactive quiz and challenges pitted the two editorial teams against each other in a fun, spirited atmosphere.

Micromania: Monthly Best Deals

Micromania runs monthly deals lives, hosted in-store with one of their store advisors. This short-format live shopping event blends humor and efficiency for an energetic, entertaining experience.

Cabaia: 2024 New Collection

Cabaia presents its new products with in-depth expertise from hosts who are themselves product development specialists at the brand. Giveaways bring a dose of fun to this interactive session.

Uniqlo: Spring/Summer 2024 Collection

Uniqlo runs an in-store live shopping event with products worn by the presenter and models. A vertical format — aligned with their shoppers' habits — ensures a truly immersive experience.

A great product launch live example worth following.

Jules: Christmas 2023

Jules hosted a special Christmas in-store live, with the presenter and models wearing the featured items, plus a prize draw for giveaways. Spotlighting the store's gift bar — with products under €15 — added a practical angle to this festive session, perfect for Secret Santa inspiration.

Printemps: Valentine's Day Special 2024

Printemps delivered a Valentine's Day live shopping event featuring multiple outfit ideas, menu suggestions, and skincare routines for a complete lifestyle shopping experience. A strong intro sequence and competitions rounded out this rich event.