Pierre Fabre x Caast Go!: Live Shopping in the Service of Dermo-Cosmetic Expertise

Pierre Fabre x Caast Go!: Live shopping in the service of dermo-cosmetic expertise

E-commerce never stands still, and live shopping has established itself as an essential lever for boosting sales and strengthening the connection with consumers — particularly in the demanding world of dermo-cosmetics. As early as 2023, Pierre Fabre, a major player in health and beauty, had already embraced this innovative approach by partnering with Caast.

Two years later, in 2025, the group goes even further by adopting Caast Go! — a turnkey solution designed to integrate live shopping simply, quickly, and effectively.

On the occasion of this new deployment, Archan Mohammadnia shares his perspective on this strategic collaboration and the results achieved.

➡️ Watch Archan's interview on YouTube

By combining its pharmaceutical expertise with live shopping innovation, Pierre Fabre creates a unique 360° digital experience, designed to deepen engagement and proximity with its customers.

A strategic partnership built on a new vision

Archan Mohamadia, Regional Director South of Pierre Fabre's multi-brand advisors, reveals how the French pharmaceutical group chose Caast Go! to revolutionize its digital presence. This partnership perfectly embodies how an established player can combine traditional know-how with technological innovation to meet new consumer behaviors.

Where pharmaceutical expertise meets digital innovation

"The idea is to bring all the expertise you'd find in a pharmacy or parapharmacy, but this time on the internet." — Archan Mohamadia

Pierre Fabre recognized a major digital opportunity: extending the personalized guidance of the pharmacy counter beyond its physical walls. Live shopping thus becomes a bridge between traditional expertise and the new expectations of connected consumers.

Clear, measurable business objectives

1. Brand awareness and innovation

Live shopping gives Pierre Fabre the ability to offer an original, innovative format that breaks away from the traditional communication codes of the pharmaceutical sector.

2. Education and guidance

Every live session becomes a genuine training experience, where consumers benefit from expert advice and in-depth product knowledge. Bérangère, a multi-brand advisor at Pierre Fabre, is a perfect example — she shares her expertise to guide viewers through their choices.

3. Conversion and performance

Beyond its educational dimension, every live has a clear objective: to drive conversion and generate sales within a 360° digital ecosystem.

Caast Go!: A turnkey solution built for brands

Smart role allocation

The Pierre Fabre x Caast collaboration exemplifies an optimal distribution of expertise.

Operational fluidity and efficiency

It has notably delivered:

• Significant time savings in live production planning
• Improved reactivity
• Mastered processes and well-established automation

Business impact: a high-performing 360° ecosystem

Loyalty and engagement

The live sessions build a community of regulars who connect on a recurring basis.

"We recognize the usernames," says Archan, illustrating how a genuine ecosystem has formed around the sessions.

The impact goes well beyond direct live sales

By discovering products during a live, viewers gain valuable knowledge that influences their purchasing decisions — sometimes days later — both in pharmacies and online. The entire ecosystem — offline and online — benefits from this dynamic.

Continuous innovation and experimentation

Live shopping as an innovation lab

"Live shopping allows us to step a little outside our comfort zone, to go and test new things."

This experimental approach allows Pierre Fabre to explore new communication territories while maintaining its scientific rigor.

Future projects: innovation continues

The next live, planned for September and focused on the topic of acne, fully embodies this commitment to innovation. The format will be unlike anything before: three mini-lives combined into a single session, each with a focus on one brand (Avène, etc.). An approach designed to meet consumer expectations while making collaboration with each partner brand more seamless.

Lessons from a successful partnership

1. Sharing expertise

Each partner contributes their own know-how, creating a synergy that multiplies impact. In this partnership, Pierre Fabre brings its dermo-cosmetic expertise, while Caast mobilizes its live commerce capabilities.

2. Long-term vision

"It's a long-term project — you need to be consistent and regular." Success requires commitment and regularity, allowing the approach and execution to improve progressively over time.

3. Test-and-learn approach

The Caast team is "always bringing new ideas, pushing to change things, test things" — enabling continuous improvement at every step.

Toward new horizons: cross-sector and hybrid experiences

Archan touches on the potential for associations between different universes: pharmacy x sport, pharmacy x travel.

A bold vision that opens the door to innovative cross-sector collaborations, capable of creating new market segments and reimagining the customer experience entirely.

Conclusion: when expertise meets innovation

The Pierre Fabre x Caast Go! partnership demonstrates that it is possible to revolutionize the customer experience while preserving the essence of a brand. By combining Pierre Fabre's historic pharmaceutical expertise with the technological innovation that Caast brings, this collaboration is redefining the relationship between brand and consumer.

Live shopping is no longer simply a sales channel — it becomes a genuine territory of expression, where tradition and innovation coexist to deliver an enriched, authentic, and engaging experience.

Want to discover how Caast Go! can transform your digital strategy? Contact our team for a personalized demo.