Video: How to PRESENT YOUR PRODUCT During a Live Shopping (Part 1)

[#1 🎥 - K.'s Live Shopping Tips] How to present your product in a Live Shopping session

So you're jumping into Live Shopping? Great news! If you've landed on this video, you probably have a few technical (or rhetorical) questions about how to present your product or service during your live.

Because yes — presenting a product or service well is a genuine art. Script your Live Shopping: use the product in real-life situations, compare, touch it, show it, ZOOM IN! Your viewer needs to understand exactly what they're looking at. Gone are the days of the soulless landing page — your customers are counting on YOU and your brand to give them every piece of information they need to be 100% convinced. And a 100% convinced customer is one who will likely come back for your next Live Shopping experience (live or in replay 😉).

Our first tip: Get inside your consumers' heads

"What do they expect from my offer? What do they want to know?"

To answer that question well, it's actually quite simple. Here's what we recommend:

• Read customer reviews about your product — on your own website or on marketplaces;

• Study content creators on YouTube, Instagram, or TikTok to pick up on "unboxing" codes, and understand the questions that naturally come up when someone discovers a new product;

• Browse forums to identify the questions your customers are already asking. Size, colors, specs, warranties… no detail is too small! Your goal: be relevant in how you create content, and above all, stay as close as possible to your customers' actual expectations.

Because when it comes down to it, the people you need to convince of your offer's relevance and value — it's them.