Decathlon on Stage at the E-Commerce Live Summit 2026
On February 12th, the E-Commerce Live Summit will welcome one of French retail's major players: Decathlon.
Rémy Debrumetz, Digital Project Leader at Decathlon, will take the stage to share the brand's live commerce strategy. A rare and eagerly anticipated talk.
The Decat'Live: A Pioneer in Sports Live Commerce in France
Decathlon is one of the first French retailers to have bet on live shopping. With the Decat'Live, the brand developed an authentic format that connects its product experts directly with consumers.
Rémy Debrumetz has led this initiative from the very beginning. Now, he has agreed to share his learnings — the successes and the setbacks alike.
What You'll Discover at This Talk
Rémy's session will cover several strategic angles:
- Activating live shopping across Decathlon's digital ecosystem: how to integrate live into an omnichannel customer journey
- Formats that perform: which types of lives generate the most engagement and conversions
- Affinity media strategies: how to reach the right audiences at the right moment
- Live as a Retail Media lever: how Decathlon activates its partner brands through live commerce
Live Shopping as a Retail Media Channel
One of the highlights of the session will be the Retail Media angle. Decathlon has developed an innovative approach by inviting its partner brands (sporting goods manufacturers, accessories, nutrition brands...) to participate in co-branded live shopping sessions.
This model transforms live commerce into a genuine premium advertising medium, with measurable KPIs and authentic engagement.
Decathlon: 1,700 Stores, 70 Countries
When a retailer of Decathlon's scale — 1,700 stores across 70 countries — shares its live shopping strategy, it's worth listening to.
The brand has tested, iterated, and measured. Rémy Debrumetz brings a ground-level perspective: pragmatic, results-oriented.
Join Us on February 12th in Paris
The E-Commerce Live Summit 2026 takes place on February 12th in Paris. An exclusive event dedicated to live shopping and social commerce, bringing together e-commerce, marketing, and innovation leaders from France's biggest brands.
Decathlon, Orange, Center Parcs, Gémo, Norauto... The brands shaping the commerce of tomorrow will all be there.
It's a unique opportunity to exchange with the professionals who are innovating and building live commerce in France. Pioneers, strategists, enthusiasts — all gathered to share, debate, and inspire.
Register now to secure your spot.
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