Which Industries Benefit from Live Commerce

According to a study by Altavia ShopperMind, nearly one in three French consumers plans to use Live Commerce within the next six months. This trend took off during the health crisis, when many physical stores closed their doors. Blending entertainment with product promotion, could this new form of online selling open up new horizons for your brand?

Prerequisites for Getting Started with Live Commerce

Live Commerce is built on live video streaming. A tool that enables that streaming while interacting with your audience is therefore essential.

If you already have an e-commerce site, a technical solution like Caast.tv makes it easy to implement Live Shopping sessions. Otherwise, social networks such as Twitch, Instagram, and Facebook offer built-in live features.

Secondly, Live Commerce is particularly well-suited for products or services that benefit from a demonstration. It's especially powerful for new product launches, where the goal is to showcase features and convince consumers.

To reach a wide audience and maximize performance, advance preparation is key. Turning the sale into an event, promoting it on your social channels, and collaborating with influencers can all help you reach a broader audience.

Industries That Have Already Adopted Live Commerce

Live Commerce originated in China, where it first took hold in fashion and beauty. In France, several industries have followed suit — notably cosmetics, home goods, and consumer electronics. By running Live Commerce sessions, these brands have boosted consumer engagement and their online sales.

A standout example: The iconic brand Indian Motorcycles gave an exclusive reveal of their new model — the Indian Sport Chief — the ultimate American cruiser, broadcast live from their dealership in Nice. A multilingual, simultaneous broadcast across multiple countries: Germany, Australia, Austria, France, New Zealand, the United Kingdom, and Switzerland.

Industries on the Cusp of Live Commerce

Even as cosmetics and retail have become Live Commerce regulars, other industries are still hesitant. Yet both the toy industry and automotive sector have a lot to gain.

In the toy sector, live tutorials for connected toys could be a major draw. Given the highly seasonal nature of the business, Live Shopping frequency could surge in the run-up to Christmas. In automotive, Live Commerce could let consumers explore a new model or review available options before visiting a dealership.

One of the key advantages of Live Commerce is providing consumers with high-quality information through a live demonstration — making it easier for them to decide, whether they ultimately buy online or in-store.

In Conclusion

Easy to implement and highly adaptable, Live Commerce can be tailored to virtually any industry. By showcasing every aspect of a product directly and interactively, it reassures consumers about quality and authenticity. Seen as innovative by 70% of French consumers, Live Commerce is well on its way to becoming an e-commerce essential. So — are you ready to ride this new wave of online commerce? Discover how Live Commerce can revolutionize your brand experience today.