4.9/5
Satisfaction (46 reviews)
8min 7s
Average watch time
49%
Viewer engagement
Christmas favourites to find the perfect gift
The concept
Offer original, high-quality gift ideas for the festive season to an audience looking for inspiration
Present 40 products in 30 minutes while keeping attention high and providing useful information about each item
Maximise conversions with a time-limited exclusive offer — a promo code valid until midnight
Convey the quality of materials and personalised advice that define the Carré Blanc in-store experience
Strategy
Hosted by Carré Blanc experts who know the collections inside out and can advise on materials and care.
A live-exclusive promo code for free delivery and a gift until midnight, creating purchase urgency.
SMS, email and social media campaigns sent to customers to announce the live and the exclusive Black Friday offer.
The live is fully aligned with our digital strategy. It's a channel that lets us recreate the in-store experience online: personalised advice, product demonstration, human connection. For a brand like Carré Blanc, where the feel and quality of materials are essential, this format is ideal for conveying our expertise.
Digital Director, Carré Blanc
It was my first live and honestly, the experience was amazing! I was a bit nervous about being on camera, but once we were live, the interaction with the viewers completely carried me. Seeing questions come in real time, being able to answer them directly... it's so much more alive than a regular e-commerce site.
E-commerce Manager, Carré Blanc
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