An unprecedented live commerce collaboration in France
The concept
Create a unique digital experience letting viewers discover Center Parcs behind the scenes
Capture the voice of the customer by placing their ideas and feedback at the heart of the strategy
Generate stronger engagement through authentic and innovative content
Drive purchase intent with exclusive offers
Strategy
Same core target: families. Two brands that share the same values and the same audience.
Center Parcs provides an ideal playground for demonstrating Decathlon products in real-life situations.
Optimal technical coordination through a single platform and a dedicated team.
Live demos, customer challenges, exclusive content in an exceptional setting.
Enhanced visibility across both brands' ecosystems and beyond.
A first-of-its-kind format on the French market, positioning both brands as pioneers of co-branded live commerce.
Highlights
A captivating live experience blending product discovery and audience interaction
An authentic family dimension adding a unique sense of closeness to the live
Technical advice, product demonstrations and real-time knowledge sharing
Interactive contests to boost viewer engagement and attention
1 electric bike + 4 day passes + 1 Center Parcs stay given away during the live
With this co-branded live, Center Parcs wanted to offer a new experience designed for families and embodied by one of them. Alongside Decathlon, we imagined an innovative and authentic co-branding live format where two brands share the same stage to connect everyday uses with the Center Parcs experience in nature.
Innovation Project Manager, Center Parcs
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