The tutorial that converts
The concept
Step-by-step bike maintenance workshop: a tutorial format that delivers real value to viewers
370 add-to-carts and 1,000+ product clicks — the educational format that drives conversion
46% engagement and 42K likes — an audience captivated from start to finish
12m45s average watch time — proof of genuine interest and high content quality
Strategy
A bike maintenance workshop hosted by an expert mechanic, guiding viewers step by step through bike servicing.
Expert mechanics demonstrate every gesture live, making the content credible and immediately actionable for the audience.
Products integrate naturally into the tutorial: every tool or accessory used is clickable and added to the cart in one gesture.
Broadcast via the Caast platform directly on decathlon.fr, the live benefits from the site's organic audience and interactive features.
1,000 product clicks, 370 add-to-carts, 46% engagement. The live tutorial format exceeded all our expectations: by delivering educational value to our customers, we generated exceptional conversion while reinforcing our cycling expertise.
Decathlon
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