1 078
Viewers
50%
Engagement
11m34s
Average Watch Time
928
Messages
550
Product Clicks
Brand storytelling driving live conversion
The concept
80 years of Duralex history told live, from artisanal craftsmanship to an icon of French design
An immersive format blending brand storytelling, product demonstration and real-time interaction
50% record engagement with 928 messages exchanged, proof of a passionate community
102 add-to-carts in just 35 minutes of live, without ever forcing the commercial message
Strategy
Telling 80 years of history live to create a strong emotional connection with the audience and celebrate the brand's heritage.
Live Q&A on the iconic tempered glass manufacturing process, reinforcing transparency and authenticity.
Exclusive reveal of anniversary limited-edition products, creating a sense of urgency and scarcity.
928 messages in 35 minutes: the live turned viewers into Duralex brand ambassadors.
50% engagement and over 100 add-to-carts in 35 minutes: the live exceeded all our expectations. This format allowed us to tell our story authentically while generating concrete commercial results.
Duralex
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