Françoise Saget: 58,000 viewers for the omnichannel Christmas live

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Expertise

4th consecutive year of live shopping — a mature and well-honed programme

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Omnichannel

Simultaneous broadcast on the e-commerce site, Facebook, Instagram and TikTok

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Satisfaction

4.6/5 from 386 customer reviews — proof of format quality and relevance

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Record audience

58,000+ viewers across all platforms — a record for the brand

Omnichannel broadcast

Simultaneous broadcast across 4 platforms (site + Facebook + Instagram + TikTok) to maximise reach and engage every audience segment.

Christmas peak

Capitalise on the strongest commercial period of the year with a live event format dedicated to gift ideas.

Mature programme

4 years of live shopping experience allow every detail to be optimised: script, products, interaction, conversion.

Social + E-commerce

Combine the power of social media for acquisition with the e-commerce site for direct conversion.

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Simultaneous broadcast on 4 platforms

E-commerce site, Facebook, Instagram and TikTok united for a single live event, maximising omnichannel reach

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386 customer reviews collected

An exceptional volume of customer feedback with an average rating of 4.6/5, reflecting deep audience engagement

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Immersive Christmas format

A live specially designed for the festive season with a celebratory staging and exclusive offers

“

We managed to bring together a record audience of over 58,000 viewers thanks to simultaneous broadcast across all our platforms. This Christmas live perfectly illustrates the maturity of our live shopping programme after 4 years of experience.

Louise Brunet

Live Shopping Team, Françoise Saget

“

The omnichannel strategy was decisive: by combining the e-commerce site with social networks, we were able to reach different audience segments while maintaining a 22% engagement rate and exceptional satisfaction.

Esther Mayer Salama