Inclusive fashion live: 35 products showcased in 33 minutes
The concept
35 products showcased in just 33 minutes, a dynamic pace that keeps the audience's attention throughout
33K viewers in live and replay, demonstrating the power of the format to reach a broad audience
Models of all body types to represent the diversity of Gémo's customer base
4.9/5 satisfaction — a near-perfect score reflecting the quality of the live experience
Strategy
Models of all body shapes and sizes so every viewer can picture themselves in the looks presented.
35 products in 33 minutes: a dynamic format calibrated to maintain attention and multiply click opportunities.
Highlighting available sizes and live fit advice to remove barriers to buying online.
29% engagement thanks to an active chat, real-time answers to style questions, and interactive polls.
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