9m33s
Average Watch Time
4.5/5
Customer Satisfaction
15+
Products Showcased
Fashion Live Shopping with Miss France 2015
The concept
Naturally integrating Camille Cerf into the Grain de Malice universe while leveraging her fashion expertise
Featuring real customers as models to create a strong bond with the community
Going beyond simple product presentation to explore self-acceptance, body shapes, and femininity
Showcasing a pair of jeans co-created with a loyal customer, reinforcing the brand's unique community spirit
Strategy
A natural exchange between Leslie and Camille Cerf rather than a classic presentation, creating a warm and engaging atmosphere.
Highlighting key trends (cowboy, burgundy, Victorian collar) with concrete styling advice for every body type.
DENIM STUDIO promo code exclusive to the live to encourage immediate purchases from the showcased collection.
The idea was to truly add value to Camille's presence with us. We wanted to go beyond simple product presentation to talk about her relationship with fashion, womanhood, and body shapes. The sofa interview format created the authentic atmosphere we were looking for.
Social content & influence manager, Grain de Malice
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