61%
Engagement
8m23s
Average Watch Time
15 732
Likes
713
Comments
315
Teaser sign-ups (record)
An engagement record with zero media boost
The concept
Zero media boost, zero paid advertising: record results achieved solely through the power of the community
Perfect timing with the Lilo & Stitch film release to maximise Disney excitement and emotion
Record teaser sign-ups: 315 vs 84 and 58 on previous lives, proof of a loyal and growing community
Sandrine & Olivier as a natural duo, bringing warmth and authenticity that keeps the audience coming back
Strategy
41% overall click-through rate, including 70% during the live: SMS as a real-time activation channel.
Caast's floating widget generated 1/3 of total traffic to the live, directly from the JouéClub website.
67% of teaser sign-ups came from the landing page, confirming the importance of an optimised journey.
315 sign-ups vs 84 and 58 on previous lives: exponential growth of the live fan base.
Highlights
A condensed, dynamic format that holds attention from start to finish
A natural, complicit pair that creates an authentic connection with the audience
A wide selection of Lilo & Stitch products presented live for all fans
Plush toy + Bag + Console + Bike: prizes that boosted engagement and retention throughout the live
Live shopping has become a must-attend event for our community. With Stitch, we created a magical moment that goes far beyond a simple product presentation: it's a shared experience with our customers, where Disney emotion meets JouéClub expertise.
Digital Marketing & E-Commerce Manager, JouéClub
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