Family fashion live and interactive
The concept
Dedicated live events for every family member: women, men, children and babies, with looks suited to all ages
Exclusive previews of new collections each season to create buzz and build audience loyalty
Kiabi stylists share their tips live for putting together on-trend looks at affordable prices
Kiabi's affordable positioning showcased through budget-friendly fashion selections for all
Strategy
Themed live events by category — women, men, children, babies — to address each Kiabi customer segment with tailored content.
Aligning live programming with collection launches and key commercial moments: back-to-school, holidays, sales, new season.
Offering live styling sessions where stylists put together complete looks and answer viewers' questions in real time.
Highlighting Kiabi's value for money with themed selections and complete looks on a controlled budget.
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