Discover the latest tech innovations with Google Gemini AI as guest star
The concept
Demonstrating Gemini's capabilities in real time while delivering a smooth, engaging live shopping format
Standing out at Christmas when every brand is multiplying promotional offers and communications
Effectively showcasing a range of high-end smartphones (Samsung Galaxy, Xiaomi, Google Pixel) with their key features
Testing a first €100 code exclusive to the live to reward engagement and measure sales impact
Strategy
A warm Christmas set consistent with Orange store decorations during the holiday season.
Live interactions with Gemini to showcase practical, useful use cases that simplify everyday life for users.
€100 promo code valid for 3 days exclusively online, in addition to Christmas promotions and 1 gift every 10 minutes.
At Orange, live shopping is a key appointment with our customers. For Christmas 2025, we integrated Google Gemini to concretely show how AI simplifies everyday life. With over 12 minutes of average watch time and a satisfaction score of 4.6/5, the results confirm strong audience engagement for these formats that create a unique sense of proximity.
Cross-channel Animation Project Manager, Orange
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