The first phygital live commerce dedicated to building professionals
The concept
18 stores broadcasting the live simultaneously, creating a hybrid experience between digital and point of sale
The sector's first professional live commerce: an unprecedented format for tradespeople and building professionals
From web to store: the live drives qualified in-store traffic with +179% in-store revenue
Demonstration of the Milwaukee PACKOUT storage system for demanding professionals
Strategy
18 PROLIANS stores connected live, with trained teams on hand to support customers throughout the broadcast.
Technical presentation of the PACKOUT system by Milwaukee experts, tailored to real job-site use cases.
Special live discounts reserved for professionals, stackable online and in-store to maximise conversion.
Simultaneous web + store activation with a seamless journey between both sales channels.
Dedicated communication to the PROLIANS customer base: tradespeople, installers, and building professionals.
Complete web and in-store tracking to measure the live's effect across both distribution channels.
B2B live commerce represents a strategic lever for our professional markets. With 18 stores connected simultaneously and results that exceeded all our expectations, we proved that the live format is just as powerful in B2B as in B2C.
DESCOURS & CABAUD / PROLIANS
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