72
Sales
x7
Revenue on Launch Day
5/5
Satisfaction
80%
Replay Retention
1 000+
Interactions
50 Wellbox sold in 30 minutes, one every 40 seconds
The concept
Showing the anti-ageing device in action on different skin types to convince viewers live
Time-limited exclusive offer to create urgency and trigger purchase
Live Q&A session with experts to answer all questions in real time
Wellbox's first ever live shopping: a real-world test to prove the effectiveness of the format
Strategy
Scheduled around Mother's Day to capitalise on a key gift-buying moment.
Application on different skin types to prove the product's effectiveness under real conditions.
Creating urgency with an offer available only during the live, the key conversion trigger.
Experts answering viewer questions live, removing every barrier to purchase.
Highlights
1 sale every 40 seconds: a relentless pace that exceeded all forecasts
The live's effect continued well after it ended: stock sold out by the following day
Perfect customer satisfaction, proof of the quality of the live experience
Exceptional product engagement reflecting the interest generated by the live demonstration
On launch day, we did x7 in revenue. 50 Wellbox sold in 30 minutes, one every 40 seconds. The next day, out of stock. Live shopping proved to be an extremely powerful lever, both for our brand image and our commercial performance.
Strategic Marketing & Communications Manager, LPG Systems
Customer reviews
« I ordered my Wellbox during the live! It's amazing! »
« Delighted with my Wellbox! And Maud is great, makes you want to follow the next lives! »
« Brilliant! Super informative and really fun »
Let's discuss your project and discover how Caast can transform your live commerce strategy.
Book a demo