Center Parcs goes Live — 3rd summer edition
The concept
Keeping presenters fresh and energised for 57 minutes of live broadcasting under the sun, managing natural lighting
Setting up technical equipment on the sand at Lac d'Ailette, managing sound with ambient noise across 140 hectares
Simultaneously engaging Facebook communities and website visitors with quizzes, competitions and real-time interactions
Inspiring families to book by letting them experience Center Parcs from a distance, with authenticity and warmth
Strategy
Filmed on the Lac d'Ailette beach with the Côté Lac restaurant in the background, embodying the holiday spirit.
Isabelle (19 years at Center Parcs) and Bruno (25+ years, domain director) bring credibility and warmth.
Expert interviews (lifeguard, grounds manager) and 6 video capsules covering activities and the local region.
Center Parcs goes Live represents the future of digital engagement in the tourism sector. By transforming a beach into a natural TV studio, we created a unique emotional connection with our audiences — far beyond a simple activity catalogue.
Digital CX & Innovation Manager, Center Parcs
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