15 premium tech products to win live across 4 platforms
The concept
Synchronising the stream and interactions across 4 channels simultaneously: JdG site, Twitch, Facebook and YouTube
Keeping viewers engaged over a long format with 15 product segments, alternating unboxing, tests, and giveaways
Journal du Geek journalists test these products all year round: their opinion carries authority with the tech community
Alternating presentation and giveaway draws creates a rhythm that generates chat interaction spikes at every segment
Strategy
Wide shots, product close-ups, and face cam for a professional broadcast output from the Journal du Geek studio.
DJI Osmo Mobile 6, Samsung Galaxy Watch7, GoPro Hero13, Insta360 X3, Xiaomi Pad 7... One product every 5 minutes.
An operation combining branding and commerce, perfectly aligned with the tech DNA of Journal du Geek and AliExpress.
A live shopping event that united the geek community around premium tech products. The synergy between Journal du Geek's editorial expertise and AliExpress's offering created an authentic and engaging format. Multi-platform broadcasting allowed us to reach complementary audiences.
Commercial & Partnership Director, KELEOPS
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