Immersive live product launches
The concept
Every Galaxy range launch is accompanied by a live shopping event to showcase innovations as an exclusive preview
Samsung experts present features in real-world conditions, answering technical questions live
Simultaneous broadcasting across Fnac, Boulanger, Carrefour and other partners for maximum coverage
Replays are integrated on partner retailers' product pages to extend commercial impact
Strategy
Lives synchronized with Samsung's launch calendar to create buzz around every new Galaxy product.
Samsung experts demonstrate features in real time, removing purchase barriers and showcasing innovation.
Simultaneous live distribution across multiple partner retailers (Fnac, Boulanger, Carrefour) to maximize reach.
Replays and video extracts integrated on retailers' product pages to extend impact beyond the live event.
In pictures
Samsung NeoQLive
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