Beauty expertise live on sephora.fr
The concept
Professional make-up artists deliver live tutorials with personalised tips in real time
Sneak-peek presentations of new beauty releases, such as the Haus Labs by Lady Gaga launch
Makeup, skincare and fragrance: lives covering the full Sephora beauty universe
Personalised beauty advice from Sephora experts, tailored to each viewer's needs
Strategy
Make-up artists create complete looks live, letting viewers replicate techniques and purchase the products used in a single click.
Lives become the go-to channel for exclusive launches, creating buzz and excitement around new brands and collections.
Thanks to live chat, every viewer receives recommendations tailored to their skin type, complexion and preferences.
Makeup, face care, body care, fragrance: lives cover Sephora's entire offering to reach all beauty enthusiasts.
Let's discuss your project and discover how Caast can transform your live commerce strategy.
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