The make-up world live and in color
The concept
Benefit make-up artists deliver live makeup tutorials, from quick beauty touch-ups to full looks
Benefit Cosmetics' fun and colorful DNA shines through every live event: humor, good vibes and spontaneity
Every new brow and makeup product is exclusively previewed during dedicated live events
Beauty content creators co-host live events to reach a broader and authentic audience
Strategy
Step-by-step make-up sessions allow viewers to recreate looks in real time, creating a strong link between content and purchase.
Benefit's fun and quirky universe translates live through dynamic hosting, games and a relaxed atmosphere that builds audience loyalty.
New products are revealed live before their in-store availability, generating exclusivity and purchase urgency.
Beauty influencers co-host live events alongside Benefit experts, combining brand credibility with community reach.
Let's discuss your project and discover how Caast can transform your live commerce strategy.
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