A 360° vision of Live Shopping
The concept
Every live is aligned with key commercial events: sales, seasonal moments, Japan Expo, themed happenings
Simultaneous distribution on the e-commerce site, mobile app and social media to maximize reach
Email, SMS, social media, website, app and influencers mobilized for each live event
Live shopping as a full-fledged distribution channel, supporting both online and offline campaigns
Strategy
Every live is synchronized with E.Leclerc's key commercial events: sales, back-to-school, holidays, partner events like Japan Expo.
360° activation before, during and after each live: email, SMS, app push, social media and influencers to maximize audience.
Themed lives covering all E.Leclerc product categories: tech, home, food, culture, sports.
Live shopping supports in-store and online campaigns, creating a bridge between distribution channels.
Our goal with Live Shopping is really to align with key commercial events. It's a full-fledged distribution channel that supports our online and offline campaigns.
E-Commerce Manager, E.Leclerc
In pictures
Live Shopping Manga
Live Shopping High-Tech
Live Shopping Jouets de Noël
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