Etam: Live Shopping as an innovative collection promotion tool

beach_access

Iconic venue

A live broadcast from the Café Sennequier in Saint-Tropez, a co-branded venue that elevates the collection's universe

live_tv

Cross-channel broadcasting

Simultaneous broadcast on Instagram, TikTok, the Etam website and MyTF1 to reach all audiences

shopping_bag

Shoppable experience

Every piece showcased is instantly purchasable via Caast's product capsules interface

replay

Evergreen content

Replay integrated on product pages and shorts extracted from the live to extend commercial impact

Immersive event

A live runway from Saint-Tropez, co-branded with Café Sennequier, to create an exceptional moment around the Cruise Collection.

Multi-platform broadcasting

Simultaneous distribution on Instagram, TikTok, the Etam e-commerce site and MyTF1 to maximize reach and engage complementary audiences.

Advance planning

2 months of preparation to orchestrate logistics, communication and cross-channel coordination for the event.

Content extension

Replay integrated on product pages and creation of shoppable shorts post-event to extend commercial impact beyond the live.

“

We chose Live Shopping because it's a hyper-engaging format. Easily accessible on the site, with chat interaction, we can showcase products and push them through the interface capsules — a hyper-interactive experience that answers customers' questions.

Adrien Ruiz

Content Project Manager, Etam