From gaming to beauty, live coverage across every product line
The concept
Lives covering beauty, high-tech, gaming, cooking and smartphones to reach every Fnac customer profile
Partnerships with Locklear (Logitech), Sackzi (Razer) and other creators who are experts in each product line
Collaborations with Intel Evo, Google Pixel, Samsung Galaxy, Wonderbox, Arlo for co-branded live events
Live replays enrich product pages and extend commercial impact well beyond the live broadcast
Strategy
Deploying live shopping across all Fnac product lines: beauty, high-tech, gaming, cooking, smartphones, for complete commercial coverage.
Collaborating with specialised influencers and creators — Locklear for Logitech gaming, Sackzi for Razer — to bring credibility and qualified audiences.
Lives in partnership with Intel Evo, Google Pixel, Samsung Galaxy, Wonderbox and Arlo, creating value for both the brands and Fnac.
Capitalising on replays to continuously enrich the product experience and generate long-tail organic traffic.
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