Live Shopping as a content strategy pillar
The concept
Every Thursday at 6:30 PM, a themed live shopping session to build audience loyalty and create an anticipated event
A dedicated in-house studio for professional-grade production quality and full control over the format
The best moments are extracted as shorts and placed on product pages, at the right point in the buying journey
Black Friday, holidays, French Days, back-to-school: every key commercial moment is covered by a dedicated live
Strategy
A fixed weekly appointment every Thursday at 6:30 PM to build consumer habits and retain a recurring audience.
A dedicated professional studio within Boulanger to control production quality and reduce costs over the long term.
Extracting shorts from full live sessions, strategically placed on product pages to enrich the buying journey.
Aligning live themes with key commercial events: Black Friday, Christmas, French Days, back-to-school.
Live Shopping is great content, but you need to reuse it smartly: place it on the customer journey at the right moment.
Head of New Content, Boulanger
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