Pierre Fabre: developing its retail media strategy through Live Shopping

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Product demonstrations by dermo-cosmetic experts to showcase Pierre Fabre's know-how

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Live Shopping as a new retail media format to activate the group's brands with distributors

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Question-and-answer sessions with experts to address each consumer's specific concerns

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Live broadcast with pharmacy partners to maximise reach and conversion

Klorane, Ducray, Avène, René Furterer, Galénic, A-Derma: each brand in the group benefits from dedicated lives to showcase its expertise.

Monthly product demonstrations to create a regular appointment with consumers and establish the format as a habit.

Sessions centred on wellness and skincare routines, aligned with consumer concerns in dermo-cosmetics.

Collaboration with pharmacy retailers to broadcast lives and replays, strengthening the link between the group and its distributors.

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