When literature comes alive in real time
The concept
Literary selections presented live with passion, just like in a physical bookstore
Recurring themed sessions that build reader community loyalty around a literary challenge
Live conversations with authors creating a unique bond between readers and creators
Replays embedded on book pages to enrich the online shopping experience
Strategy
Passionate and personal book recommendations delivered live, recreating the in-store bookseller experience online.
A recurring, engaging format with themed sessions that create a regular appointment for the reader community.
Live Q&As with authors that humanise online book buying and create an emotional connection with the works.
A live book club that brings together an engaged community around a shared passion for literature.
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