From tutorial to sale, DIY live
The concept
DIY experts deliver step-by-step live tutorials to guide customers through their home projects
Live comparative demonstrations to help customers choose the right product for their needs and budget
Programming aligned with the seasons: outdoor landscaping in spring, insulation in autumn, holiday decorations
Leroy Merlin advisors share their technical expertise by answering DIY enthusiasts' questions in real time
Strategy
Offering step-by-step live events that allow customers to follow along and replicate technical tasks independently.
Comparing products live to help customers make informed purchasing decisions: performance, price, ease of use.
Aligning live events with major home projects each season: garden, energy renovation, interior design, decorating.
Covering the full Leroy Merlin range live: paint, tools, bathroom, kitchen, garden, electrical and plumbing.
Let's discuss your project and discover how Caast can transform your live commerce strategy.
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