Expert advice and live product demonstrations
The concept
Expert mechanics present products in real conditions: assembly, usage and maintenance tips live
Programming aligned with key automotive moments: winter tires, summer servicing, MOT checks, holiday departures
Practical tutorials for car owners who want to carry out routine maintenance on their vehicle themselves
Norauto mechanics answer viewers' questions in real time about car maintenance and repair
Strategy
Showcasing Norauto mechanics' know-how through hands-on product demonstrations and personalized live advice.
Aligning live events with key automotive moments — winter tires, summer check-ups, MOT tests — to meet drivers' immediate needs.
Offering accessible DIY formats that empower car owners to gain independence in routine vehicle maintenance.
Covering the full range of Norauto categories live: tires, maintenance, accessories, interior equipment and tools.
Let's discuss your project and discover how Caast can transform your live commerce strategy.
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