5 days
From brief to go-live
3
Broadcast channels
100%
Replay on product pages
Live Shopping serving maternity fashion
The concept
From initial brief to first live in just 5 days — a bold bet made possible by Caast's agility
Simultaneous broadcast on the e-commerce site, Facebook and a dedicated landing page to maximise the audience
Themed sessions aligned with the key commercial moments of the maternity fashion calendar
Replays integrated directly on product pages to extend the commercial impact
Strategy
5 days between the brief and the first live: Envie de Fraise proved that launching Live Shopping doesn't require months of preparation.
Website, Facebook and a dedicated landing page: each channel captures a different audience and maximises session reach.
Lives timed around commercial peaks and key maternity fashion seasons to address the real needs of expecting mothers.
Replays integrated into product pages extend content lifespan and support the purchase decision at any time.
Live allows us to interact with our community — they are very reactive on social media. We can explain the specifics of our products, which is why we can produce this type of content.
Brand Director, Envie de Fraise
In pictures
Ramène ta fraise #4
Ramène ta fraise #3
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