130 years
Of innovation
4+
Broadcast channels
360°
Cross-channel promotion
130 years of innovation serving Live Commerce
The concept
Simultaneous broadcast on the website, Facebook, Instagram and TikTok to reach every generation of parents
Newsletters and in-store promotion to bridge the gap between digital and physical retail
Themes aligned with the Petit Bateau community's concerns: sustainability, comfort, style
Dedicated landing page on petit-bateau.fr and replays accessible from product pages
Strategy
Website, Facebook, Instagram, TikTok: Petit Bateau broadcasts its lives wherever its community is, without friction.
Dedicated newsletter and in-store promotion to maximise live audience and bridge the digital and retail experience.
A dedicated space on petit-bateau.fr to centralise lives and replays, reinforcing the brand's innovation image.
Sessions aligned with the brand's values — sustainability, heritage, comfort — for authentic and engaging content.
Petit Bateau is 130 years of innovation. Live Shopping is not traditional teleshopping — it's community dialogue and transparency about what we do.
E-retail Manager & New Business, Petit Bateau
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