Live at the heart of the marketplace experience
The concept
Live events covering the full range of Cdiscount categories: high-tech, home, beauty, sports, garden and appliances
Live shopping natively integrated into the marketplace experience for seamless and interactive product discovery
Co-branded live events with marketplace brands for expert content and exclusive offers
Live events aligned with major e-commerce milestones: Black Friday, French Days, sales and seasonal highlights
Strategy
Programming live events across all Cdiscount product categories to reach every target audience and maximize catalog coverage.
Integrating the live player directly into the marketplace purchase journey for a frictionless experience between content and conversion.
Co-creating live events with marketplace partner brands to offer expert content, demonstrations and exclusive deals.
Concentrating live programming around major commercial events — Black Friday, French Days, sales — to maximize impact and conversions.
In pictures
Live Shopping Moulinex
Aspirateur robot
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