The latest trends, live
The concept
Stylists put together complete looks live, showing how to mix and match Pimkie pieces for a trendy result
Each new collection is revealed live with exclusive looks and early access styling tips
A dynamic and interactive live format that speaks to 18-30 year olds using their generation's codes
Live events decode current fashion trends and show how to adopt them with affordable Pimkie pieces
Strategy
Complete look sessions live allow viewers to visualize outfit combinations and get inspired for their own wardrobe.
New collections are unveiled live before hitting stores, creating an exclusive appointment for brand fans.
A tone and pace tailored to 18-30 year olds, with live interactions, polls and hosting inspired by social media codes.
Each live event anchors Pimkie pieces within current trends, positioning the brand as an accessible and up-to-date fashion reference.
In pictures
Amandine Petit x Pimkie
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