Fashion emoji_events ECLS Awards 2026 calendar_today 2024

Pimkie: young and trendy fashion Live Shopping

The latest trends, live

Pimkie - La Pause Stylée live shopping
Trendy
Positioning
Collections
Coverage
Young
Target

Young and trendy fashion, live

style

Styling Sessions

Stylists put together complete looks live, showing how to mix and match Pimkie pieces for a trendy result

auto_awesome

New Collections

Each new collection is revealed live with exclusive looks and early access styling tips

diversity_1

Young Target

A dynamic and interactive live format that speaks to 18-30 year olds using their generation's codes

trending_up

Current Trends

Live events decode current fashion trends and show how to adopt them with affordable Pimkie pieces

Affordable fashion, live

01

Live styling

Complete look sessions live allow viewers to visualize outfit combinations and get inspired for their own wardrobe.

02

Collection reveals

New collections are unveiled live before hitting stores, creating an exclusive appointment for brand fans.

03

Generational engagement

A tone and pace tailored to 18-30 year olds, with live interactions, polls and hosting inspired by social media codes.

04

Trends decoded

Each live event anchors Pimkie pieces within current trends, positioning the brand as an accessible and up-to-date fashion reference.

Lives in action

Want to achieve the same results?

Let's discuss your project and discover how Caast can transform your live commerce strategy.

Book a demo