The Indian Sport Chief launch live from Nice
The concept
Simultaneous multilingual broadcast across 7 countries: Germany, Australia, Austria, France, New Zealand, United Kingdom and Switzerland.
A live event designed to generate dealership traffic, turning viewers into qualified visitors at Indian Motorcycle dealerships.
Filmed at the Nice dealership to embody the premium universe of the brand founded in 1901 and relaunched by Polaris Industries.
Optimized replays on product pages and creation of shoppable short-form videos to extend the live event's impact.
Strategy
Simultaneous broadcast on Indian Motorcycle websites across 7 European and international markets to maximize the launch's reach.
Filmed at the Indian Motorcycle Nice dealership, providing an authentic and immersive backdrop for the Sport Chief presentation.
Experts answer viewers' technical questions via chat, creating direct and qualified interaction with enthusiasts.
Live content is repurposed as replays and shoppable shorts integrated into product pages for lasting impact.
We chose Live Shopping because it's a highly engaging format, easily accessible on the website, with chat interaction to present products and answer viewers' questions.
Content Project Manager, Indian Motorcycle
In pictures
Victoire au Dakar en live
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